COORS LIGHT/NFL DRAFT “Fan Cold Zone”

Working alongside Evenings Empire Studios, Barry Sonders, produced a live “fan” event for Coors Light at this years 2010 NFL Draft, at Radio City Music Hall. Fans were able to re-create their favorite Coors Light Coaches Commercial, alongside Dan Stransky, one of the actors from the ever popular Coors Light Coaches Press Conference Commercials. The two-day event, during the first ever Prime-Time NFL Draft, resulted in 100+ personalized Coors Light Cold Zone fan commercials. At the end of the event, every fan was given a personalized code and within 48 hours they were able to go on-line to the Coors Light Cold Zone and watch/download/share their commercial.

CLIENT:

Coors Light

AGENCY:

Dig Communications